題目：理論貢獻：學術性與思想性之兼容

報告人：蘇晨汀教授，香港城市大學市場營銷系主任

時間：11月2日周五下午2:30-4:30

教室：313會議室

蘇晨汀教授, 1999年畢業(yè)于Virginia Polytechnic Institute and State University，獲營銷方向的博士學位，主要研究興趣是Channels governance with emphasis on social network and role theory，group decision theory with emphasis on household purchase decision behavior， China marketing with emphasis on guanxi management and Chinese business circles和business ethics with emphasis on consumer ethics。他的學術論文發(fā)表在Journal of Marketing， Journal of Marketing Research，Industrial Marketing Management, Journal of International Business Studies，MIS Quarterly，Journal of Business Ethics，Journal of Academy of Marketing Science, Strategic Management Journal等期刊上。